Why Small Businesses Should Use Social Media To Grow
Any big business you shop from uses social media to reach their customer base. So, as a small business, you could also be using these free resources to your advantage. Social Media is ever changing. So much, that the landscape of the 2020s is more vast than the 2010s may have ever imagined.
Here’s three areas where your business or brand can grow on Social Media unlike other methods.
Groups
Facebook and Reddit offer groups based on nearly every hobby or special interest you can think of. A search on either platform could get you connected to new people when you’re not expecting it. It is not unheard of for influencers, artists and other brands to use groups to interact with their fan base directly. Some may have rules and guidelines that limit the type of interactions that can be performed by a member to make it safer. This limits fake profiles from joining your group to spam and scam.
Ads
On sites like Facebook, Instagram and Tiktok, Ads are available to business and professional accounts. You choose your budget and get complete control over how much money you spend on a campaign. Often, this can be done straight from an existing post. It’s easier than ever to advertise to your customer base by location or keywords.
Shops
You can start a shop directly through your social media page or link your existing online shop. With the many options they have for selling, the only thing that’s keeping you from making your business accessible is time. Tutorials are even available on these platforms to help you get started.
Any content creator is able to create a following with a compelling enough story and that is no different for small business. But often, this is an area that is much harder to create when you’re starting from scratch. Your friends, family and people you already know, won’t automatically be the network you need. Social Media is an opportunity to connect with other businesses and anyone who is looking for what you provide online.
There’s definitely nuances to each platform that you will want to consider. If it gets overwhelming, you’re also able to get help. Commencement Brands is a small business looking to provide digital support to small brands who may not have the time to make posts or learn ways to improve their reach. Check out more of our posts and see if our services can help you. And if not, don’t forget to tell a friend.
